De Assistent - Gemeente Amsterdam

Welcome to our blog. Here we like to show you the stuff we make that won’t get featured on our portfolio page. There you’ll find the full-on (re)branding projects, but we also do some other jobs on the side. Making deliverables for brands that already exist, making one-off campaigns, or helping out our friends with a brand identity for their companies.

Today’s project:

Gemeente Amsterdam - De Assistent

We created an identity for a sports support program of the City of Amsterdam. The challenge was to create something unique, different, whilst conforming to the most minute details of the Amsterdam brand guidelines. A tightrope we walked with pleasure. The program supports and educates youth trainers and coaches. It’s like they have their very own personal assistent. De Assistent.