The Werkspoorkwartier is a business district in Utrecht where a lot of creative industry and craftspeople are located. It is a pioneering development area for circular economy applications. Our assignment was to make a striking and recognizable visual identity for the entire district. The name and logo honor the history of the area. The place where a lot of the materials for the Dutch rail network were produced. The identity can be seen throughout the neighborhood. The rail viaduct serves as a welcome gate, and for those who do not look up, they’ve outlined the borders of the district with paving stones.