We helped Netherlands’ best visual & light artist with his natural evolution.
Client: ANK1
Industry: Events, Nightlife
Assignment: Branding, Logo, Identity, Copy
Goal: To grow from a singular VJ to a production agency
ANK1 made its name as a VJ in the festival and night life and grew into a professional production house. The company provides VJs, light installations, video mapping and motion graphics for clients all over the world. This growth and development required a new identity.
The assignment
A complete rebrand. Moving the focus from a singular VJ to a full production agency. Multiple VJ’s, installations, and light artists all working under the ANK1 brand.
The name
We shortened and cleaned up the company name from VJ Ank1 to ANK1. This is consistent with the expansion of services and personnel. The shortening and capitalization also improved readability.
Logo
The mark is based on a pulsing line. A rhythm of light and music. The heartbeat of the event. It can be used to strike hard. As an artist's calling card, as a mark on the night. But, when used with some restraint it can also give off a professional, cool and collected vibe. This way it feels at home at the front and back end of the event industry.
Get a mark that can do both.
Visual identity
We chose to only work with red, black and white. An energetic and powerful color palette. We use the pulsating line to represent the rhythm of the night.
ANK1 gives your event a custom-made visual experience in perfect sync with the mood and music.
Themed VJ shows, location-based video mapping, motion graphics design and overwhelming light installations. Anything is possible. Light artistry tailored to your event.
So, what can we do for you?
Client
ANK1 Productions
Questions about this project?
Ask Erik
Erik Ankoné
Founder / brand strategist
Revolte Studio
