Complete rebrand of the helping hand in e-commerce
Client: Duxly
Industry: Tech, e-com
Assignment: Branding, Logo, Identity, Copy
Goal: Growth and expansion into adjacent markets
Duxly supports e-commerce companies with all types of solutions for webshops. As a certified Lightspeed partner, they know the ins and outs of connecting services and functions, or migrating entire stores across platforms. They flawlessly guide their customers through these unfamiliar waters. They provide all the technical support so that you, the retailer, don’t have to deal with an
The assignment
For Duxly (formerly Online Distributeur) it was time to take the brand seriously. A new name. A real brand. A recognizable visual identity. The right look. Complete rebrand.
The name
The old name was a struggle for the sales team to pronounce. And difficult to type for everyone else. Neither did it accurately describe their services. In an extensive name generation process we went from a long list of 140 names, to a selection of 30. Pushed through a few filters of availability and legal matters it produced a shortlist of 5 names. Our client then chose Duxly. Established, but friendly. We have added the description 'your e-com partner' to indicate their field and their relation to their potential customers.
The Wordmark
Robust, expressive and approachable.
The typography is inspired by a modern iteration of a hundred-year-old typeface. This makes the wordmark feel familiar, trusted and established.
We chose not to capitalise the brand name, to create familiarity and accessibility. The weight brings some gravitas to make this a brand that stands firmly on its feet and should be taken seriously. The weight is nuanced by the angled ascenders that seem to lift the wordmark upward.
The characters are in a compact lock-up, giving the entire wordmark a solid shape that works at all scales.
We help entrepreneurs regain control.
We automate your (web)shop with our smart software, and make it efficient. We look at the challenges from your perspective and come up with solutions that work for you.
This way you have the time and energy to set your sights on new horizons and let your business grow.
Wij helpen ondernemers om de controle terug te krijgen.
Wij maken jouw (web)shop efficiënt en geautomatiseerd met onze slimme software. We bekijken de uitdagingen vanuit jouw perspectief en komen met oplossingen die voor jóú werken.
Zo heb jij weer de tijd en rust om je blik op de horizon te zetten en weer echt te ondernemen.
Identity
We had illustrations made to give the brand extra personality. Combined with the right copy the illustrations come to life.
The tone-of-voice of the copy positions Duxly squarely as the right-hand man of the customer. It seems to know exactly what the reader is thinking, and answers questions before they even arise. A true guide at your side.
Client
Duxly
Worth mentioning
Illustrations by Joe Le Huquet
Questions about this project?
Ask Erik
Erik Ankoné
Founder / brand strategist
Revolte Studio
